LTX-V in Action: How We’re Using the Open Video Model for Content Creation
At Focal, we’re building the all-in-one video creation platform for storytellers—combining scriptwriting, editing, and AI-driven tools into a single seamless experience. A big part of that experience is made possible by LTX-V, a surprisingly powerful open-source video model recently released by LTX Studio.
Even though LTX-V comes from a competing company, the model itself is open—and too good not to use. So, we integrated it directly into Focal to help you go from script to screen faster than ever.
Here’s how we’re putting LTX-V to work inside Focal—and what it means for your creative process.
What Is LTX-V?
LTX-V is an open-source video generation model trained to convert text prompts (like a scene description or narrative paragraph) into short, stylized video clips. While other models tend to focus on realism or animation, LTX-V strikes a unique balance between creative expression and visual coherence—making it a great fit for story-driven content.
Because it’s open-source, we were able to bring LTX-V directly into Focal and tailor it to your workflow, instead of building a whole new system around it.
How We Use LTX-V Inside Focal
We didn’t just plug LTX-V in and call it a day. We integrated it intentionally—so it feels like a natural part of your creative flow.
🎬 From Script to Visuals, Instantly
In Focal, every scene starts with a script block. Once you've written a few lines, you can click “Generate Scene Preview”—and LTX-V will create a short video clip based on your description. Think of it as an instant visual draft to spark ideas or rough out a storyboard.
No need for shot lists, stock searches, or placeholder footage. LTX-V helps you visualize your script right as you write it.
🔄 Fast Iteration with Creative Control
Not happy with the first take? Hit regenerate. Want to shift the tone? Just tweak your description. Focal gives you full control over the prompt that drives LTX-V, making the process interactive—not static.
This means you can test variations on mood, setting, or pacing—without ever leaving your browser.
🎥 Rapid Prototyping for Pitch Videos & Concepts
LTX-V shines when speed matters. Whether you're pitching a client, drafting a concept, or storyboarding your next series, you can go from idea → script → visual preview in minutes.
For content creators working under pressure, that kind of agility is a game-changer.
Why LTX-V Works for Us (and You)
There are lots of video models out there. But LTX-V hit a sweet spot:
- Fast generation times
- Good visual consistency
- Creative style that matches narrative content
We also appreciated that it’s open-source, which let us embed it deeply into Focal instead of forcing you to jump between tools or re-upload assets.
Try It for Yourself
If you’re already using Focal, you’ve probably used LTX-V without even knowing it. But now that you do, try pushing it further:
- Describe a location in vivid detail
- Write action scenes with emotional beats
- Use it to preview shots you want to film later IRL
LTX-V is here to help you see your story sooner—so you can spend more time refining, editing, and publishing.
LTX-V is integrated into Focal so you can experiment with open-source video generation without code or setup—just hit generate.
📧 Got questions? Email us at [email protected] or click the Support button in the top right corner of the app (you must be logged in). We actually respond.